ORIC
Research & Innovation at TUB
Advancing knowledge, fostering innovation, and building industry bridges through the Office of Research, Innovation & Commercialization.
Office of Research, Innovation & Commercialization
The Office of Research, Innovation & Commercialization (ORIC) at Thal University Bhakkar serves as the central hub for all research-related activities at the university. Established in full compliance with Higher Education Commission (HEC) guidelines, ORIC supports faculty members, postgraduate students, and research associates in securing competitive research grants, publishing peer-reviewed findings, protecting intellectual property through patents, and forging meaningful partnerships with industry, government agencies, and civil society organizations.
ORIC promotes a culture of systematic inquiry, evidence-based problem-solving, and knowledge commercialization across all faculties of TUB. With a focus on challenges specific to the Thal region and southern Punjab, ORIC ensures that research conducted at TUB has direct, measurable impact on the communities it serves — from irrigation and agriculture to education, public health, and economic development.
12
Active Research Projects
45
Publications (2022–2025)
8
Industry Partnerships
Research Focus Areas
TUB researchers are currently active in six core domains aligned with national and regional development priorities.
Artificial Intelligence & Data Science
Faculty of Computing
Machine learning, neural networks, natural language processing, and big-data analytics for smart agriculture, e-governance, and digital Pakistan initiatives.
Environmental Sciences & Water Resources
Faculty of Sciences
Sustainable water management in the Thal desert region, climate-resilient agriculture, soil conservation, and environmental impact assessment.
Social Development & Rural Studies
Faculty of Arts & Social Sciences
Community development, poverty alleviation, public policy analysis, and socio-economic studies focused on southern Punjab and the Thal region.
Education Technology & Pedagogy
Faculty of Education
Innovative teaching methodologies, EdTech integration in rural classrooms, teacher training research, and inclusive education practices.
Business Analytics & Fintech
Faculty of Management Sciences
SME growth modelling, microfinance impact studies, entrepreneurship in underdeveloped regions, and financial technology adoption patterns.
Applied Mathematics & Computational Science
Faculty of Sciences
Numerical modelling, optimization algorithms, computational fluid dynamics, and mathematical foundations for interdisciplinary research.
Recent Publications
Deep Learning-Based Crop Disease Detection for Semi-Arid Regions of Punjab Using Drone Imagery
Dr. Asad Malik, Ms. Hina Baig, Mr. Tariq Hussain
Groundwater Quality Assessment and Arsenic Contamination in Bhakkar District: A Multi-Year Study
Dr. Sana Riaz, Dr. Khalid Mehmood
Barriers to Higher Education Enrolment in Southern Punjab: A Gender and Socioeconomic Analysis
Prof. Nazia Akhtar, Ms. Rabia Farooq
Active Research Projects
Smart Irrigation Monitoring Using IoT Sensor Networks in Thal Canal Region
Socioeconomic Impact of BISP Beneficiaries in Bhakkar District
Fintech Adoption Among Unbanked Rural Populations in Southern Punjab
Industry Partners
PITB
Punjab Information Technology Board
HEC
Higher Education Commission of Pakistan
TEVTA
Technical Education & Vocational Training Authority
PSDF
Punjab Skills Development Fund
Submit a Research Proposal
Faculty members and postgraduate students are invited to submit research proposals through ORIC. Proposals are reviewed on a rolling basis by the Research Committee. Please include a title, brief abstract (250 words), methodology outline, estimated budget, and duration when reaching out.
oric@tub.edu.pk